An approach to Management Communication in India’s MBA Education

A preponderance of being an efficacious manager involves being an effective communicator. Managers acknowledges that, as you climb up the executive ladder, the significance of technical skills and know-how drops while that of communication skills grows. Consequently, business located globally have modified the course syllabi accordingly which places emphasis on picking up management communication skills along with standard quantitative and technical skills. However, regardless of these alterations, management communication courses are ever so often picked out by students as ‘soft’ courses, and yet to be drawn awareness on a broader front.

Indian managers perceived oral communication subjects as most important for their positions as managers, subsequently topics on employee ethics, communication and cultural diversity, technical know-hows, and lastly written communication skills.

Skills which are Important to be taught in Business Schools, as perceived by Managers –

Oral Communication – Managers perceived oral communication as most important inter-personal skills, by improving listening skills. Every good communication starts with good listening. It is said that, be a good listener, your ears will never get you in trouble. Non-verbal communication is considered least important.

Employee Communication – Giving good interviews for jobs is an effective way of communication rather than preparing portfolios, in their roles as Managers in a firm.

Cultural Diversity and Employee Ethics – High emphasis is placed on ability to communicate and inculcate business decorum and lowest to ones knowledge of discriminating communication.

Technology – In this regards, managers perceives that using electronic communication via mails as most effective way of communication instead of using voice mails.

Written Communication – The ability to write decent letters/ affirmative messages in regards to using it for employee encouragement for a specific job role, is perceived to be most important and effective way of communication by the Managers. Writing negative messages/Demotivating letters is considered to be unethical.

In accordance to these skills, Managers places emphasis on three most important communication skills – Improving Listening skills, inculcating effective inter-personal skills and giving exclusive oral presentation.

Evidently, Managers considers oral communication one most important skills in the organizational hierarchy, for one’s development. Oral communication is favored over written communication due to its faster pace and more informative. It is important to develop these skills.

Business Schools like ISBM (Indian School of Business Management and Administration) provide these managerial communication subjects along with MBA in accordance with the Indian Organizational requirements.


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